KEYWORD Analysis of SEO Competitors
Ever questioned why your Competitors outrank you in the organic SERPs?
You must conduct some keyword research on your competitors. Competition in SEO is higher than ever. It might be challenging to keep up with the newest trends, best practises, and new keywords on your own. You can even discover over time that your website is gradually losing ground to its rivals. Reverse engineering what is effective for your rivals is one approach.
What is Competitor Keyword Analysis?
Finding out which keywords of your main competitors is ranking higher is the process of conducting an SEO competitor keyword analysis. After which determining what they performed to obtain those rankings. This might assist you in identifying missed opportunities and fresh keyword opportunities. To put it very simply, you want to identify keywords for which your rivals are ranking but not you or your clients. You can even discover over time that your website is gradually losing ground to its rivals. Reverse engineering what is effective for your rivals is one approach.
In fact, your competitors can be a goldmine of useful information that you can use as part of your SEO strategy. Performing an SEO competitor keyword analysis lets you:
- Find keywords that competitors rank for and you don’t
- Find competitor content that ranks well but doesn’t match search intent very well
- Find keywords that competitors are paying for that you can rank for instead
- Find valuable content topics by identifying high-investment content assets
- Finding ideas for improving your own content by viewing competitor keyword overlap
It actually doesn't matter whatever option you choose. However, the following are the top five tools for competition keyword research:
- Find competitors with Ahrefs' Keywords Explorer, evaluate their SEO metrics, and more.
- Analyze domains, traffic, organic ranks, keyword gaps, and backlink gaps with SEMRush's competitor research tool.
- Find new keywords, examine search results to identify competitors, and more with Moz's Keyword Explorer.
- Use SpyFu to research the most profitable terms used by your rivals' paid and organic search advertising efforts.
- Utilizing Buzzsumo's Rival Intelligence, you may examine competitor content and social media sharing practises.
