What is the scope of digital marketing in 2022?
simple answer:
Digital marketing is not only good but the best career that I can think of even in 2021. In this digital era, digital marketing is at every step. So there is no chance that digital marketing is gonna collapse any soon.
In fact, it is the future and 2022 will be majorly be running on digital platforms.
Big Answer:
I assume someone who wants to be a digital marketer they are already passionate about it. Digital Marketing, in my view, is genuinely a great career if you know the science behind it. There are significant differences between traditional marketing and digital marketing. The MBA was needed when we were having trouble with conventional marketing strategies. However, digital marketing has become more widespread. Marketing specialists gain a strategic edge over their sales counterparts.
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According to a recent LinkedIn year-end survey, two of the top five job-related skills are in internet marketing: marketing campaign management and marketing for SEO / SEM. According to a 2017 study by McKinley Research Partners, 56 per cent of companies surveyed want workers with digital marketing experience.
Digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022.
Across the globe, the number of smartphone users is increasing exponentially in India alone; in 2021, the number of smartphone users in India is expected to exceed 760 million, with the global number of smartphone users expected to exceed 3.8 billion. By 2019, the number of smartphone users worldwide is estimated to hit nearly 2.7 billion.
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So yes, the scope of your career as a digital marketer is bright
Although Digital Marketing is a wide field, you can start your career with either of the following
- Digital Marketing Executive
- Content Marketing Executive
- Content Writer
- Inbound Marketing
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers/content writers
- PPC (Pay per click) Executive and more
