Seo Digital Marketing Trends in 2020
Digital Marketing is very important for any type of business growth
because digital marketing provides huge audience poll for business
owners where they can promote their businesses and target potential
customers. As we know Search engine optimization, Social media
optimization, Pay per click , Content Marketing, Video Marketing are
most common digital marketing modules and every one doing same. But 2020 is the year of inventions and implementation.There are many new digital marketing trends that every marketer should know and apply it.
Here are key Digital Marketing trends for 2020
Artificial Intelligence
We all know that Artificial Intelligence will take over the world. In 2020 Artificial intelligence is going to play very important role in digital marketing. AI can track customer behavior and search patterns to help businesses understand how users search their products and services.
Chatbots
Chatbot is a another important part of digital marketing in 2020. Chatbot is also a AI based technology uses instant messaging to chat in real time. Chatbots can chat with customer 24*7 day or night. Nearly 1.4B people interacting with chat-bots, 80% businesses are already using Chatbot.
Video Marketing
Video Marketing is unsung player in digital marketing and going to be game changer in 2020. As per the report 70% of customers have shared brands video, over 72% businesses owner say video has improved their conversion rate, nearly 52% customers say that watching product videos make them more confident in online purchase decisions. One of most important tips for Video marketing is that do not limit your video marketing just for You tube, You can use Social media also like Facebook, Instagram, LinkedIn.
Influencer Marketing
Influencer Marketing is kind of mouth marketing which is focuses on using key leaders to drive brand’s massage with their followers. Influencer marketing is very useful and important asset in digital marketing, choose right influencer in your niche and promote your brand or services. Any one can be Influencer who is famous in their respective fields, youtubers, Instagram celebrities. They can influence their followers for your businesses , brand or services.
Visual Search
Visual search can take the user experience to a totally new level. By using visual search, user can upload an image to perform search query. For example you are looking for new headphones so you can upload any headphone pic in google search and you will get your results.
Voice Search
Voice search going to be king in digital marketing, and all major companies like google, amazon, are using and promoting voice search. Why voice search? Voice search makes user life even more comfortable as they don’t need to write any more just commend and get your answer. You might have seen google home or Amazon Alexa ads where user voice search like Alexa play " despacito" song, even in google search you need to type any more you can use voice search like " best website development company in Navi Mumbai" and you will find the search results.
Social Media Story
Last but not the least Social Media stories are very crucial part in digital marketing success. Its very important that every marketer should consider this format in their marketing strategy. Facebook and Instagram Stories are very popular and its a best way to promote your business and engage as many as customers you can.
Conclusion
2020 is all about better customer experience even tech giant like google and Facebook now more focused about good user experience and they are keep changing and upgrading it. We hope this article will help you to make your digital marketing strategy in 2020.
