Customer's preference towards ONLINE SHOPPING
ONLINE SHOPPING:
Online shopping has become a phenomenon in rising people's life style. People feel uncomfortable going to crowded markets and time consuming for shopping. So, e-commerce is a blessing, because it saves time. Online shopping is a mechanism by which consumers buy products, services etc. directly from a retailer without an Internet intermediary service. Customers will visit online stores while they sit in front of the screen, from the comfort of their home and shop. 24/7 all the online stores are usually available, and there is internet access for many users both at office place and in home.
Online shopping is also known as web-based shopping, e-tailing, internet shopping. Web-based shopping is a method which allows the customers to get a product or service from online retailer through Internet via a web browser, under e-commerce. In other words it is defined as buying a product or service through online, rather than going to a typical brick and mortar store. Online shopping started early in 1995 by the introduction of internet in India.
ONLINE APPAREL SHOPPING:
Apparel, along with food, water and shelter, is one of the basic necessities of human civilization. The apparel industry reflects the lifestyles of people, and demonstrates their social and economic status. The fashion and garment industry is India's second largest industry after the IT Industry. In recent years, college students as a young customer group have gained significant attention from advertisers due to their increasing buying power. Apparel is one of the basic necessities of human civilization along with food, water and shelter. The Apparel Industry reflects people's lifestyles and shows their social and
economic status.
FACTORS INFLUENCING ONLINE APPAREL PURCHASE
Delivery Time: This is the factor considered by every customer irrespective of their economic status while online apparel purchase. This factor made amazon the top website by introducing the delivery after one day immediately after placing the order, who have membership in amazon prime application.
Description of The Product: As it is the case of women apparel the product details to be specific regarding the size, color, price, type of cloth, stock availability. If these above details should be provided clearly by every online apparel website.
Good Return Policies: This is also one of the factor considered by every customer while online apparel purchase. Because if there are any issues after delivery regarding product people look for returning it.
Product Availability: In other words it is the stock availability. The websites should maintain the stock 24/7 which are made visible to the customers while online apparel purchase. If the stock is not maintained the website may loose its customers which ultimately would start resulting in loss.
Product Quality: This is also the factor considered by every customer. If the customers get the good quality they prefer the same website repeatedly and word-of-mouth by this customer would be beneficial as it creates more customers. So all the websites should provide the best quality.
Price: Most of the Indian women are price conscious. So the online apparel websites to be keen while fixing the price for a product. Women are ready to afford if it is reasonable price. The price should be according to the brand. Here comes brand into picture. The branded products are purchased irrespective of the price because it has the best quality.
Provided Information to be Kept confidential: This also to be maintained by keeping the personal information of the customer is kept confidential.
MARKETING RESULTS FOR ONLINE APPAREL
Promotional activities which attracted the respondents are as follows:
32% are attracted by advertisements,
58% are attracted by discounts,
44% are attracted by festive sales,
16% are attracted by other promotional activities.
