what is Content Marketing?
Content marketing is a form of marketing that create and sharing the content through videos, blogs, website and social media post. the main aim is to reach your targeted audience. There is no marketing without content writing for the business. For marketing there should be particular content for advertising and attracting the customers towards our company. Content writing is more crucial for advertising and brand awareness.
Types of the content marketing
- videos content marketing
- blog content marketing
- social media content marketing
- influencer marketing
1)VIDEO CONTENT MARKETING: Providing content through videos which can understand easily. Videos are very hard to create but it gives great result of understanding. Video content becomes one of the popular over the last few years. A well plane video content will show a best side of brand to the audience, and it will increase the sales
2)BLOG CONTENT MARKETING: blog marketing is promoting a website, brand, business through a blog. Advertisement on blogs is in the form of text links, video streaming & text. Now a days most of the people have created businesses from their blog.
3)SOCIAL MEDIA CONTENT MARKETING: social media marketing is promoting a products and services through social media platforms to reach a targeted audience. Benefits of social media marketing include increase brand awareness, generate leads and build a stronger relationship with customers
4)INFLUENCER MARKETING: influencer marketing is promoting a brand by influencers. it is related to social media marketing. benefits of social media marketing include quality lead generation, cost effectiveness.
Use of Content Marketing
.jpg "benefits of content marketing")
- identify the real customers
- branding and differentiation
- engagement and selling
- quality lead generation
- website traffic
The difference between SEO and Content Marketing
- SEO is a technical process which increases quality of the traffic, and which attracts maximum visitors to the website. SEO without content marketing is body without a soul.
- Content marketing is focused using relevant and valuable content which is used to provide profit to the customers. content marketing uses blogs, social media post, eBooks, videos etc.
- Search engine optimization uses title tags, headings, meta descriptions, URL etc.
- Content marketing set the mission and goals to grow your business
- SEO improves your site to increase the visibility when customers search for product related in google, yahoo, binge, OAL and other search engines.
- In content marketing businesses with blogs get 67% of more leads and 72% of B2B marketers says content marketing increases the number of leads they generated.
- In SEO keywords are most important. when we include correct and right keywords. it will increase more traffic.
STRATEGIES OF CONTENT MARKETING
- Set smart goals: first set the smart goals. examples of smart goals are improving brand awareness, improve brand loyalty, increase customer support.
- Decide the type of content: keeping in the mind of targeted audience and buyers you have to choose the content to create
- choose the content channel: you have to choose the channel based on the content you have created. example if you have created content on Facebook so you have to choose the Facebook platform
- set a budget: then set the budget based on the content you have created and channel that you have choose
- Measure the results: at last, analyze and measure the result and make changes if it is necessary
